Our Team
Rob Abney
Cofounder | Marketing Consultant | Coach
Rob has over 16 years of experience building effective business and marketing strategies for small business, scaleups and recognizable brands across the entertainment, finance, QSR, CPG, and Saas categories. As a marketing professional, Rob has been the creative force behind dozens of growth campaigns resulting in billions of dollars in earn revenue.
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In addition to functional roles, Rob has also served in leadership and advisory roles for high growth brands like Scotiabank, ShearShare and Paramount. Rob is passionate about developing talent and providing guidance, which is the driving forces behind Abney Strategy.
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Rob has a unique talent for connecting the dots between professional and personal development and business success
Jennifer Lopes Abney
Cofounder | Comms Consultant | Coach
Jennifer co-founded Abney Strategy following a 20-year career across various industries in NYC, DC, Los Angeles, Ottawa and Toronto. After having held various roles with The Jazz Channel - a Paramount Company, the Jazz at Lincoln Center Orchestra, campaign fundraising for former president Barack Obama and Cory Booker and non-profit work with the Clinton Global Foundation Jennifer returned to her entrepreneurial roots alongside her husband, Robert Abney.
She is passionate about authentic communications and solution-driven projects that bring real benefits to businesses. As a business owner, she has firsthand knowledge of what it takes to build a sustainable business, lead and empower a successful team and create impactful content to reach the right partners at the right time.